TRIAL LAWYERS GUIDE TO SERVING RED HERRING

Written by Mark S. Yagerman | DRI- Volume 13, Issue 19 | May 14, 2014.

We recently conducted jury research on a significant case. The jurors were very typical for what we expect to see in a Manhattan jury.  But these jurors were brought in by First Court, a consulting firm that gave each juror a touchscreen laptop.  After each argument or witness, each juror answered a handful of excellent feedback questions--and all their answers flowed across our monitors, in real time.

It was fascinating to see how far the technology has advanced for generating objective feedback from lay people. We were awash in great insights! The results shocked both of us.

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